About Treasured wine
For more than two decades, we've been crafting wine bottle label removers, wine journals, wine accessories and wine gifts, right here in Australia. The journey was inspired by a passion for wine while exploring Australia's wine regions and collecting wine labels from the wineries we visited.
In 1998, this inspiration led to the creation of the first wine journal, and soon after, wine label removers to add a visual element to complement our range of wine journals. We were known as Wine Appeal Products back then and rebranded and became Treasured Wine Products in 2019.
Thank you for being a part of our epic wine journey that has taken us to some of the most beautiful wine regions around the world. We invite you to embrace the pleasures of Treasured Wine and let them accompany you on your wine adventures, wherever they may take you.
Why we do what we do
At Treasured Wine, our mission is to inspire wine lovers to embark on a wine journey full of new tastes, places and experiences. By creating products that celebrate the wine journey, we aim to enhance memories with a visual reminders of the wine, the places, the events and the stories behind every bottle. Treasured Wine’s high quality products, now including Wine Label Remover Kit and The Wine Journey - Wine Label Collection Album, as well our range of uniquely curated wine accessories that have been chosen with the love of wine and adventure that we share with our customers